Web traffic figures compiled by Similarweb point to a sustained drop in daily visitors to Truth Social, the social media platform tied to President Donald Trump, over the course of the past year. Between June 2025 and September 2026, the number of people visiting the platform each day fell from roughly 420,000 to around 260,000 — a decline of more than 30% — even as the President maintained an active posting presence throughout that period.
Truth Social launched in 2022 after Trump lost access to Twitter — the platform later rebranded as X — along with Facebook and YouTube, all three services having suspended his accounts following the events at the Capitol on January 6, 2021. When the platform went live, Trump told supporters it would push back against dominant technology companies like Twitter and Facebook.
Visitor numbers on the platform have continued to fall even as the President holds an account that draws more than 13 million followers — a figure that places it ahead of every other user on the service. On the platform, Trump has maintained an active posting presence, putting out content that spans extended multi-paragraph entries as well as images generated by artificial intelligence. Roughly two dozen posts went up on Trump's account within a few hours on Wednesday, 14 October, according to one news outlet.
Among those posts was a clip he had uploaded of himself in a physical encounter with a tiger — footage that went up within days of a separate incident in the United Kingdom in which a tiger killed a man.
Facebook's daily active user count stands at roughly 200 billion, while the platform known as X draws an estimated 130 million people each day from across the world, according to figures attributed to an unnamed broadcast outlet. Visitor numbers on Truth Social amount to only a small portion of the audience that each of those two platforms draws.
A decline in platform visitors at Truth Social arrived alongside a period of financial strain at its parent organisation, Trump Media & Technology Group. A net loss surpassing $405 million appeared on the company's books for the 2027 financial year, while revenue from the opening quarter came in at roughly $871,000. Net losses at the organisation widened from $400.9 million to $712 million between its 2024 and 2025 financial years.
Polling data published by a broadcast news outlet placed the president's approval numbers at their lowest point when measured against both of his terms in office. Among the 1,202 people polled, roughly a third expressed approval of how Trump was managing the office, with nearly two-thirds taking the opposite view. The steepest drops in the survey data appeared among people under 45, households bringing in less than $50,000 a year, and respondents who identified as non-white.
Approval from Republican respondents landed at 76 percent, with the remaining 26 percent taking the opposing view. Responses on border security were evenly split, with half of those surveyed expressing support and the other half registering opposition. On a prior occasion, Trump indicated that conflict with Iran could, in his view, put pressure on his showing at the November midterm elections.
A lawsuit brought by the city of San Francisco was lodged against Truth Social in September 2026. San Francisco City Attorney David Chiu's lawsuit targets a subscription feature that, according to reports, allows paying users to view posts from President Trump ahead of their wider public release. Chiu described the arrangement as subscription-based, with wealthier users gaining a structural advantage — a concern that, according to the argument, takes on added weight given the broad market reach that Trump's posts tend to have.
City attorneys have taken the $100,000 API service to court, alleging the arrangement constitutes an unlawful business practice, with the municipality seeking both a halt to the service's operation and financial penalties.
