Traffic to Donald Trump's Truth Social platform declined during the run-up to the midterm elections, a period in which the platform's owner was posting more frequently, leaving the site's trajectory an open question.
Web analytics firm Similarweb recorded a drop of more than 30 percent in Truth Social's day-to-day visitor numbers over the preceding twelve months, according to its digital intelligence findings. By September, the platform was drawing around 260,000 visitors per day, down from approximately 420,000 recorded during June of the year before.
Trump holds the platform's largest following — more than 13 million accounts — and typically publishes a high volume of content throughout any given day, ranging from AI-generated imagery to news articles and capitalised announcements. On or about that Wednesday, the president published roughly 25 posts across a few hours, one of which featured an AI-generated video placing him in a confrontation with a tiger that had recently fatally attacked someone in the United Kingdom — material that attracted considerable negative attention on social media.
The decline in visitor numbers left Truth Social well behind rivals such as Facebook, which draws more than 2 billion people to its platform each day, and X — the service formerly known as Twitter — which records upward of 130 million daily users around the world.
Observers noted that the episode prompted discussion about whether there are boundaries to how far a social media platform can extend a political figure's reach.
Filings submitted by Trump Media and Technology Group — the parent entity behind Truth Social — showed a net loss exceeding $405 million across the opening quarter of the year, against revenue that barely cleared $871,000 over the same three-month stretch. Unrealised losses on digital assets — encompassing pledged holdings and equity securities — came to $368.7 million, with accreted interest adding $11.5 million and stock-based compensation a further $11.8 million, all cited by the company as drivers behind its latest shortfall.
Those figures contribute to a trajectory of growing annual deficits at the media firm, where members of the Trump family hold a near-majority ownership position. The cumulative net loss for 2025 reached above $712 million, up from $400.9 million the year before.
A lawsuit brought by San Francisco against the company targeted its proposal to offer paying subscribers priority access to posts from the president. Survey data released by a television news outlet placed approval of Trump's presidency at roughly one-in-three respondents, with nearly two-thirds expressing dissatisfaction with his performance in office.
