Four Countries Lead Global AI Adoption at 20%, Dampening Hiring in Tech and Services: Goldman Sachs

A Goldman Sachs Research report reveals that France, the United States, the Netherlands, and the United Kingdom lead global AI adoption at rates of up to 20 percent. The report links higher AI exposure in industries to a slowdown in job openings, particularly in tech, call centres, and communication services, with effects most visible in the US, Germany, and Canada. Economy-wide hiring impacts remain limited, though entry-level workers face greater challenges.

According to Goldman Sachs Research, AI uptake across leading industrialised nations sits between 15 and 20 per cent, with France, the US, the Netherlands, and the UK recording figures toward the higher end of that band. According to the findings, wealthier industrialised economies rolled out artificial intelligence at a faster pace than their counterparts, whereas adoption levels across leading developing nations hovered between 10 and 15 per cent. The study noted that sectors with higher automation vulnerability saw a deceleration in job vacancy rates from the latter part of 2022, with the effect appearing most pronounced in Germany, Australia, and the United States, and the report added that this pattern across industries reinforced an earlier finding that the arrival of generative AI tools may have prompted organisations in heavily exposed sectors to reassess their workforce recruitment strategies. Hiring across telecommunications, contact centre operations, software development, and advertising slowed during the period. Employment figures in information and communication services fell below long-term averages in the United States, while holding near or above historical norms across other advanced economies, with the report noting that hiring pressures across the technology sector appear to be a worldwide phenomenon, though the most pronounced downturns have been recorded domestically. Call centre jobs fell 39 per cent below projected levels in the United States, 33 per cent in Canada, and 27 per cent in Germany, with the report noting that these figures reflect how workforce displacement linked to automation tools is already materialising across industries where such technology has been deployed. Wider economic conditions held steady even as certain industries experienced downturns. Analysing more than 800 job categories, the study found that a ten per cent level of workplace exposure corresponded to a reduction of just 0.1 percentage points in yearly employment growth across the three countries examined. According to the document, recruitment pressures across the wider workforce remained largely contained. The document identified particular vulnerabilities for entry-level roles, with newer workers bearing a disproportionate share of the burden as companies adopted automation tools; the report stated that while AI-related hiring pressures were detectable across both formal and informal employment data, their effects remained concentrated within a limited range of sectors and worker categories.

Four Countries Lead Global AI Adoption at 20%, Dampening Hiring in Tech and Services: Goldman Sachs

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Four Countries Lead Global AI Adoption at 20%, Dampening Hiring in Tech and Services: Goldman Sachs

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