Visitor numbers on Truth Social, the platform tied to Donald Trump, contracted by more than 30 percent across the preceding twelve months, according to figures released by digital intelligence firm Similarweb. Roughly 260,000 people visited the platform on a typical day last month, down from the 420,000 daily users recorded at the platform's peak in June 2025.
Trump holds the platform's highest follower count — a figure that has crossed 13 million — and his account publishes a regular stream of AI-generated imagery, news coverage favourable to him, and capitalised announcements. On a given platform session, the president has been observed publishing a high volume of posts within a compressed window of time. The account posted roughly 25 times over the course of a single Wednesday afternoon, content that included an AI-generated clip showing the account holder in a physical confrontation with a tiger responsible for a person's death in the UK.
Truth Social's daily visitor numbers remain a fraction of those logged by Facebook, which draws over 2 billion users on any given day, and X, the rebranded successor to Twitter, where daily traffic runs above 130 million worldwide, per data compiled by Backlinko.
Trump Media and Technology Group, the parent company behind Truth Social, disclosed a net loss exceeding $405 million for the opening quarter of the year, against revenue that barely cleared $871,000 over the same three-month stretch. Spanning Truth Social, digital assets, and a forthcoming foothold in prediction markets, the firm posted a three-year cumulative net loss exceeding $712 million by 2025 — up from $400.9 million the prior year — with the shortfall traced to $368.7 million in unrealized losses on digital assets, pledged digital assets, and equity securities, alongside $11.5 million in accreted interest and $11.8 million tied to stock-based compensation. The president's family holds a stake approaching a majority of the company's outstanding shares.
A lawsuit brought by San Francisco against the company over its proposed early-access program for presidential posts added to the platform's difficulties in the preceding month. The lawsuit characterises the Truth API service — charged to clients at $100,000 per month — as an arrangement that violates securities law by giving subscribers improper access to non-public market information. Among the content that can shift market conditions are posts carrying official notices on matters such as trade levies, monetary policy set by central banks, and decisions shaping relations between nations.
Poll numbers for the former president reached a low point heading into the upcoming midterm elections, a development that coincided with the platform's reported financial difficulties. Polling conducted by Fox News put approval of Trump's overall performance in office at 36 percent, with 64 percent of those surveyed expressing disapproval.
Truth Social, the platform he established during the interval between his two terms in office, came into being in 2022 after Facebook, YouTube, and Twitter each took steps to remove his accounts in the wake of the January 6, 2021 breach of the U.S. Capitol. No reply from Trump Media and Technology Group had arrived by the time of publication.
