
OpenAI Introduces Visual Ad Format for ChatGPT and Expands Advertiser Measurement Tools
OpenAI introduced a visual ad format for ChatGPT on October 5, designed to display product-related images during image generation for Free and Go plan users. The company simultaneously expanded its advertiser measurement ecosystem with integrations across data platforms, attribution partners, and full-funnel measurement providers. Testing begins in the United States in October, while early partner data has provided limited initial performance figures. Additional Ads Manager updates include weekly performance summaries, a redesigned Conversions page, and tests of larger ad formats.






